Cluster Marketing Executive

Position Overview

We are looking for a creative and dynamic marketing professional with a passion for the hospitality industry to lead the promotion of our brands on a local level. Do you have a knack for social media, communication of events and a drive for performance? If so, we invite you to join our team as a Cluster Marketing Executive for Crowne Plaza Amsterdam and voco The Hague. 

  • You will be reporting to the Cluster Marketing Manager
  • Preferred starting date: End of August



voco The Hague & Crowne Plaza Amsterdam-South, 2 hotels in the Netherlands. Due to the nature of the work, we expect you to work from both hotels, managing your (travel) time in the best way. 

Your Main Responsibilities

  • Venue and Event Ambassador: 
    • Use and optimise all media channels to communicate about our agenda and ensure the success of all  events. 
    • Partner with local influencers and media to enhance visibility and attract guests to our F&B venues.  
    • Work closely with all departments to support the planning and execution of promotional events and activities for the bars and restaurants. 
  • Social Media Coordination: 
    • Act as the primary liaison with our marketing agency managing 5 of our 6 brands on social media. 
    • Develop and curate engaging content for the 6th brand on social media platforms 
  • Marketing Strategy and Execution: 
    • Assist in the creation and implementation of comprehensive marketing strategies for both hotels, with a special focus on Food & Beverage (F&B) promotions. 
    • Collaborate with the F&B teams at Crowne Plaza Amsterdam and voco The Hague to highlight unique dining experiences and special events. 
    • Manage and optimize digital marketing campaigns, including email marketing, SEO, and POS, to drive bookings and customer engagement. 
  • Performance Analysis and Reporting: 
    • Analyze marketing performance data and generate reports to measure the effectiveness of campaigns. 
    • Use data-driven insights to refine and improve marketing strategies, ensuring a high return on investment (ROI). 
  • Brand Management: 
    • Ensure consistency in brand messaging and visuals across all marketing channels. 
    • Uphold the brand standards of Crowne Plaza and voco, while infusing creativity to attract and engage existing and new guests in our venues. 

What we need from you

  • Ability to legally work in the Netherlands. 
  • Proven experience in marketing, with a strong emphasis on social media. 
  • Experience in the hospitality/restaurant industry is highly desirable. 
  • Excellent communication and interpersonal skills. 
  • Proficiency in digital marketing tools and analytics platforms. 
  • Creative mindset with a keen eye for detail and design. 
  • Ability to work independently and manage multiple projects simultaneously. 
  • Strong analytical skills with the ability to interpret data and make data-driven decisions. 
  • Fluent in English; proficiency in Dutch is a plus. 

What we offer

  • As part of the IHG network, here are the benefit offered to you: 
    • Employee discount for all 6000 hotels in the IHG network; 
    • Friends and family rates to share with your close ones; 
    • Up to 50% discount at the related bars and restaurant in the network; 
    • International career opportunity: today in Amsterdam but tomorrow in Aruba, New York or Rome; 
  • From both hotels: 
    • Homemade lunch/diner provided during your working hours; 
    • Discount and advantages at various sport, culture and wellness facilities 
    • A discounted agreement for your health insurance; 
    • Personal development such as training, internal growth and coaching; 
    • In-House Experience; 
    • A fun team of like-minded people; 
    • A lot of extra advantages per hotel 


Employee discount-hotel-Amsterdam-Crowne Plaza

You get discounted rates in all 5 800 hotels and up to 50% in associated bars and restaurants.

Your friends and family can also enjoy cheap hotel rooms in Paris, Aruba or Kenya.

A fun

Horeca is hard work but it’s also a lot of fun. You will be working within a young and international team. Regular events are planned and you will get yummy homemade food whenever applicable with your shifts.

Training and opportunities

We invest in you to grow and become better. If you wish to move to another position within the hotel or to work abroad, Crowne Plaza is the perfect brand to help you plan your future. Today working in Amsterdam, tomorrow in New York, Morocco or Bali.

Apply now

Great. You can apply right away. Apply via the form below or just send an email to Petra, Susan, and Zoe: amspc.hr@ihg.com. They are looking forward to invite you for a coffee or tea.

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